Head of Marketing B2B Chemical Products

Job Descriptions

1. Strategic Planning & Leadership
   • Develop and implement strategic marketing plans to achieve company objectives
   • Align marketing initiatives with overall business objectives and industry trends
   • Manage and oversee Product Managers, leveraging strong chemical product knowledge to guide existing product strategies and new product development
   • Lead and manage the marketing team, including hiring, training, and performance management.
2. Brand & Market Positioning
   • Define and maintain the company’s brand identity, ensuring consistency across all marketing channels
   • Enhance brand positioning and customer perception through targeted campaigns, storytelling, and thought leadership.
3. Marketing Campaign Management
   • Oversee the development and execution of marketing campaigns across various channels (digital, print, events, etc.)
   • Utilize data-driven insights to optimize campaign performance and customer engagement.
4. Digital Marketing & Lead Generation
   • Develop and implement digital marketing strategies, including SEO, SEM, email marketing, and social media campaigns
   • Leverage analytics tools to track performance and improve digital marketing effectiveness
   • Drive demand generation and customer acquisition through innovative marketing techniques.
5. Market Research & Competitive Analysis
   • Conduct market research and analysis to identify trends, opportunities, and consumer preferences
   • Translate market insights into actionable strategies to enhance market share and business growth
6. Stakeholder & Customer Relations
   • Build and maintain strong relationships with clients, partners, media, and key industry stakeholders
   • Represent the company in public engagements, industry events, and strategic partnerships.

Job Requirements

1. Bachelor’s or Master’s degree in Marketing, Business Administration, Engineering or a related field.
2. Minimum 10 years of experience in marketing leadership roles, preferably in the chemical, industrial, or B2B sectors.
3. Proven track record in strategic marketing, brand management, and digital marketing execution.
4. Experience in the Chemical Specialty industry and a high-growth company is a plus.

Submit CV ke email:Subjek Email: HoM_Nama Lengkap